A private equity firm buys the ownership of a business that is not publicly listed and then seeks to turn the company around or expand it. Private equity firms raise money in the form of an investment fund with a defined structure, distribution funnel and then invest it in the companies they wish to invest […]

Data driven solutions are hyper-focused marketing strategies that use data to target customers that are more likely to be receptive to your products and services. This strategy is becoming more popular in the e-commerce market and has been demonstrated to be more effective than traditional methods of marketing. Machine learning, data analytics and other computational […]